I guess a lot of people won't be unfamiliar with LEGOs, whether you've played them when you were young or not. Those little, as I would like to call, BRICKS and figures that enable one to exercise his/her own imagination and construct his/her dream home, land, town, world, figures, etc. What you can create with it is meaningless.
I was reading and I came across this article.
Basically, this story is about a 7-year-old boy who lost a figure from his newly bought lego set that he bought with his pocket money accidentally. So he emailed LEGO and LEGO gave him a new figure equipped with additional items.
Wow, isn't that wonderful? It certainly is touching when companies (especially large ones like LEGO) go the extra miles to create satisfaction in their customers.
Indeed, as one of the comments in the above link stated, that LEGO may be using this opportunity to create publicity for itself. But, so what? Publicity or not, it's not really the main thing here. I do not blame them if their intention was partially to create publicity and build a reputation for themselves. They are a profit-driven company anyway.
What's important, the boy walks away with a new figures and extra stuff. Isn't that the wonderful thing? Isn't that the most ultimate goal?
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